Privacy Policy
Effective Date: 30th June 2025
Website: https://www.purvae.in
Contact Email: info@purvae.in
At PÜRVAÉ, your privacy is extremely important to us. This policy outlines how we collect, use, and protect your personal information when you visit or shop from our website.
1. Information We Collect
We collect the following types of information:
a. Personal Information (you provide):
- Name, phone number, address, email address
- Payment and billing details (processed via secure third parties)
- Any feedback, messages, or reviews you submit
b. Automatically Collected (via cookies/analytics):
- IP address, browser/device type, time zone
- Pages visited, time spent, referring URLs
- Shopping behavior and cart activity
2. How We Use Your Information
We use your information to:
- Process orders and payments
- Ship products and provide order updates
- Improve your shopping experience
- Respond to customer support inquiries
- Send occasional promotional emails (with your consent)
- Prevent fraud and secure our platform
3. Payments
We use secure payment gateways (e.g., Razorpay, Shopify Payments, PayPal, UPI) to process transactions. Your payment data is encrypted and **not stored by us.**
4. Cookies & Tracking
We use cookies and similar technologies for:
- Site functionality
- Analytics (Google Analytics, Shopify)
- Cart reminders and personalization
- Targeted marketing (Facebook Pixel, Google Ads)
You can disable cookies via your browser settings.
5. Sharing Your Information
We **do not sell** your personal data. We only share it with trusted third parties as needed:
- Shopify (hosting and checkout)
- Logistics partners (for delivery)
- Marketing/email tools (Mailchimp, Klaviyo, etc.)
- Legal authorities (if required by law)
All third-party providers follow strict privacy and data protection practices.
6. Marketing & Emails
If you opt-in, we may send you updates, offers, and product news. You can unsubscribe anytime by clicking “Unsubscribe” at the bottom of our emails or by emailing us at info@purvae.in.
7. Your Rights
You have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent for marketing at any time
Email info@purvae.in for any such requests.
8. Data Retention
We retain your order and account data for our records unless and until you ask us to delete it.
9. Minors
Our website is not intended for use by anyone under the age of 18 without parental consent.
10. Security
We follow industry best practices (SSL encryption, secure servers) to protect your data. However, no system is 100% secure, so please use strong passwords and keep them confidential.
11. Changes to This Policy
We may update this policy from time to time. All updates will be posted here with the new effective date.
12. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us:
