About Us

Our Story: The Essence of PÜRVAÉ

Welcome to PÜRVAÉ, where every aroma is an invitation to pause, breathe, and connect. Born from a deep reverence for India's rich aromatic heritage and the transformative power of nature, PÜRVAÉ is more than just a fragrance brand – it's a journey into mindful living.

Our vision is simple yet profound: to transform ancient aromatic traditions into modern, luxurious experiences that uplift your senses and infuse your daily life with moments of peace, intention, and meaning. We believe true luxury lies in purity, craftsmanship, and a conscious connection to the earth.

At the heart of PÜRVAÉ lies an unwavering commitment to authenticity. Each product, from our meticulously hand-rolled incense sticks and dhoop cones to our small-batch perfume oils, is crafted with unparalleled care. We source only the finest natural botanicals – pure Sandalwood, intoxicating Jasmine, wild Indian Rose, and potent resins like Loban and Gugal – ensuring every scent is a true reflection of nature's bounty. Our process honors the artisan spirit, bringing you fragrances that are both timeless and deeply personal.

As a conscious brand, sustainability and ethical sourcing are woven into our fabric. We work directly with artisan communities, supporting traditional craftsmanship and ensuring that every element, from the raw material to the final product, aligns with our values of integrity and respect.

When you choose PÜRVAÉ, you're not just choosing a fragrance; you're choosing a moment. You're choosing the stillness of sacred wood, the quiet bloom of night jasmine, or the vibrant energy of pure resins. You're choosing to bring intention, tranquility, and a touch of magic into your home and your being.

Thank you for being a part of our aromatic journey.