Nose in chief

✒️ Founder’s Note — PÜRVAÉ

There are moments in life that arrive quietly,
yet redirect everything that follows.

PÜRVAÉ began from one such moment.

A spark appeared on 16 November 2024—unexpected, gentle, unforgettable.
From that spark came a word that stayed with me: Pūrva—
the first light, the beginning, the place where new stories take form.

Over time, that word evolved into something more expressive,
more refined, more timeless: PÜRVAÉ.

Months later, on 06 August, that private spark stepped into the world.
A date chosen with intention—
a reminder that some beginnings deserve their own meaning,
their own alignment, their own place in the story.

Every fragrance in this house carries a part of that origin—
crafted through intuition, memory, and the quiet discipline of creation.
My intention has always been simple:
to build scents that feel personal yet universal—
quiet, yet unforgettable;
modern, yet rooted in meaning.

PÜRVAÉ is more than a brand.
It is proof that even a single spark,
if held with purpose,
can become something enduring.

Thank you for being part of this journey.
When you choose PÜRVAÉ,
you carry a piece of that first light with you.

— Harjot Singh
Founder & Nose-in-Chief, PÜRVAÉ